I LOVE LIN in France, I LOVE LINEN in the United Kingdom and AMO IL LINO in Italy: in 2020 for the 5th consecutive year, LINEN promotional campaigns are a feature of the sales calendar for major retailers. Three local campaigns whose actions promote the characteristics and origin of European linen for fashion, home and lifestyle markets.
A campaign that works to the specificities of each partner; through the co-production of events; the distribution of thousands of sachets of flax seeds for home growing; the supply of POS tools and window stickers; the design of on- and off-line communication tools; and tailor-made training for head office and store sales teams.