I love linen 2020:
in celebration of linen
in partners retailers
(e) shop

CELC continues
its actions to promote
Flax and Linen
to the consumer

I LOVE LIN in France, I LOVE LINEN in the United Kingdom and AMO IL LINO in Italy: in 2020 for the 5th consecutive year, LINEN promotional campaigns are a feature of the sales calendar for major retailers. Three local campaigns whose actions promote the characteristics and origin of European linen for fashion, home and lifestyle markets.

Commercial
interaction at national
and international levels,
measuring network involvement

A campaign that works to the specificities of each partner; through the co-production of events; the distribution of thousands of sachets of flax seeds for home growing; the supply of POS tools and window stickers; the design of on- and off-line communication tools; and tailor-made training for head office and store sales teams.