I Love Linen

From 24 April to
31 May 2019

Welcome to I Love Linen,
a UK-wide celebration of
Europe’s most beautiful,
surprising and kind fabric.
Follow the hearts.

I Love Linen

From 24 April to
31 May 2019

Welcome to I Love Linen,
a UK-wide celebration of
Europe’s most beautiful,
surprising and kind fabric.
Follow the hearts.

Programme

Love your LINEN in SS19!

Linen is the perfect fabric for the 21st Century.

Charming in touch and look, linen is a 100% natural fabric with unbeatable eco credentials.

In 2019, linen wins for fashion, comfort and sustainability. Makers and influencers celebrate linen’s vitality and modernity with new collections and special UK events for Spring/Summer 2019. Join the conversation!

 

Flax is the source of linen. The blue-flowered plant and the fibre it produces is grown locally and sustainably. Did you know 80% of the world’s flax is harvested from fields in France, Belgium and the Netherlands? Since flax needs only rainfall to grow, and all parts of the plant can be used (meaning zero waste), and it’s grown free of GMOs, linen is a wonder fabric for today’s environmentally-minded creators and shoppers.

Spun into yarn, woven or knitted into fabric, then made into a product, linen has diverse applications: a shirt, a duvet cover, a pair of skis. European linen is traceable and ethically sound. And while linen represents less than 1% of the world’s textile fibres, its potential in clothing, homeware, leisure goods and beyond is limitless!


Instagram @wearelinen

Twitter @wearelinen

Facebook @wearelinenuk

Past Events

I LOVE LINEN 2018 was a nationwide celebration of a wonderful fabric. Special events across the UK championed this fresh, green and innovative material: a favourite of designers, progressive thinkers and everyone who loves beautiful things. The Program

I LOVE LINEN
The Event

CELC was lead sponsor of Fashioned from Nature, the V&A’s 2018/19 exhibition that explored the relationship between fashion and the natural world from 1600 to the present.

Victoria and Albert Museum, Cromwell Road, London, SW7 2RL, from April 21, 2018 to January 27, 2019.

The Event

I LOVE LINEN
Shopping Tour

From April 13 to May 13, 2018 we teamed up with leading retailers and brands that feature flax and linen in their fashion and home collections, and more besides.

Highlights included partners’ window displays, in particular those hosted by our key partner John Lewis Partnership in the flagship John Lewis store on Oxford Street, and at Peter Jones, Sloane Square, London.

Your personalised route around the stores could be created using our linen locator.

Shopping Tour

I LOVE LINEN
Academy

We offered the next generation of designers and fashion industry decision-makers the opportunity to explore the potential of flax and linen through a special creative project and lectures.

We worked with third year textile design students at Chelsea College of Arts, part of UAL, on a project in which we asked them to explore the fibre and fabric as part of their own creative practices.

Academy

Linen Locator

Create your own shopping route to discover flax and linen products for home, fashion and beyond.

About CELC

From grower to point of sale, the European Confederation of Flax and Hemp – CELC brings together all players in the European flax fibre industry.

Founded in 1951, CELC represents 10,000 enterprises in 14 European countries, overseeing the fibre, from plant to finished product. Its reach extends internationally by stimulating innovation and building on the values of natural fibres with established environmental qualities.

CELC provides two certifications to ensure traceability and guarantee ethical production:

EUROPEAN FLAX®, the traceability label for all applications of premium-quality flax fibre grown in Western Europe with each stage of its transformation and processing audited by leading independent certification body Bureau VERITAS.

This traceability, when combined with 100% Made in Europe transformation, is given the label MASTERS OF LINEN®, a club of excellence for European spinners, weavers, knitters and interior decorators.

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