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I love linen 2020: in celebration of linen in partners retailers (e) shop
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Summer 2020, the European Confederation of Flax and Hemp (CELC) takes you on a virtual journey through the world of flax and linen. From the first sowing to finished products, find out more about the fabric you love. Discover or…
UNIQLO and LINEN: an example of a successful partnership
CELC works with UNIQLO on the Japanese superbrand’s 100% Linen merchandising campaign. When shoppers entered the Paris flagship store in the Marais district they walked through a spectacular installation. With a huge panoramic photo of a flax field – customised…
CELC sponsored the ground-breaking exhibition at London’s V&A: Fashioned from Nature
Curated by Edwina Ehrman, and held at the Victoria and Albert Museum in South Kensington, Fashion From Nature explored man’s complex relationship with the natural world; both as a source of rich and diverse products from which we can clothe…
How to grow your
own flax crop? 
There are enough flax seeds in each I Love Linen packet to produce your own mini flax field.
Growing instructions >Store
locator
Where to find linen? You can explore the full rundown of I LOVE LINEN partners in the Linen Locator, including addresses, opening hours and online shops.
Linen
experience
Did you know that Linen is a wonder fabric
that is good for the wearer and the planet?
It is sustainably produced, easy to look after
and does your body good.
Linen discovery movies
Meet the men and women who create the linen you love: from flax farmers to scutchers; spinners to weavers and knitters. The transformation from flax to linen is a poetic journey that creates a unique fabric.
